Roku's Streaming Stick takes on Chromecast

The world of online streaming has really hotted up over the last year with services such as Netflix becoming more and more popular all the time. People have even started to cut their cable subscriptions in favor of online streaming services which are cheaper and offer a more on-demand service.

Roku is no stranger to the world of online streaming as they have had several variations of the ‘Roku Box’ which is now on version 3. When compared with other solutions such as the Apple TV, Roku have always been very popular due to the sheer amount of content available with over 450 channels and counting available at the time of writing. Unlike Apple TV which has a very controlled approach to the channels that are available, Roku have always tried to offer as much as possible with services such as Amazon Instant, Netflix, Now TV and more recently YouTube. Whilst some devices like the Chromecast only work with particular services Roku appears to support nearly all of them.

With the launch of the Chromecast Google changed the way we thought about streaming devices, they were no longer clunky boxes that had to be placed on top or beside the television set, you simply plugged in your Chromecast stick into a spare HDMI port and you were away. It seems that Roku also thinks that this is the ways to go as they have just announced their own Streaming Stick which will offer over 1,200 channels when it launches. What sets apart Roku’s offering from the Chromecast is the inclusion of the Roku remote which has been included with all of their previous streaming devices.

The new Roku streaming stick is due to launch in April but you can pre-order it from many retailers before to avoid disappointment if they sell-out quickly. It’s important to note that unlike previous Roku boxes the streaming stick is only compatible with HDMI so if you don’t have HDMI capabilities you may want to look at the Roku 1 or 2 which allow connectivity via RCA instead. To learn more about the new Roku Streaming stick head over to Roku’s website.

 

Roku lands $45M in funding, plans hardware, media expansion

Roku, the maker of a popular player for streaming Web content to TV sets, has closed a new round of funding.

The company has landed a $45 million investment from companies including News Corp. and British Sky Broadcasting, it announced today.

Also participating in the round were prior Roku venture investors Menlo Ventures and Globespan Capital Partners, as well as an unnamed strategic investor. In addition to the cash injection, News Corp's chief digital officer, Jon Miller, has joined the Roku board of directors, while Roku CEO Anthony Wood remains chairman.

"Our philosophy is to give consumers the best streaming TV experience, with the most content and at the best value in the market; and it has served us well as millions of consumers have brought Roku into their homes," said Wood. "With the News Corporation and Sky strategic relationships, we are poised to further grow our leadership position and to become the TV distribution platform of the future."

Roku will use the funding to promote brand awareness, launch new advertising campaigns and enter new markets. It also plans to increase engineering and production to support the growth of both its hardware and the digital media services available on the Roku platform, including advertising, games, transactional and pay-per-view video, and content.

The company is set to release the Roku Streaming Stick this fall. The wireless, dongle-sized steaming device will be compatible with the latest television sets and consumer electronics, according to Roku, and will be the first step in breaking away from simply producing steaming players, and into connecting its platform to smart TVs and related hardware.

[Source: cnet]