Google Drive Pricing Reduced

With more and more data moving into the cloud we are seeing a bigger demand for affordable cloud storage. Google launched Drive just over two years ago with a competitive pricing model and has been a popular choice for storage ever since. One aspect of Google Drive that appeals to many is the deep integration with Google docs allowing you to easily create a document, spreadsheet or presentation, store it in Google’s cloud and easily share it with others using Google Drive.

Recently Google announced that it was slashing the prices of Google Drive to make it more affordable to everyone. Now you can get 100GB of storage for just $1.99 a month instead of $4.99. For those with much bigger requirements such as myself you can get a whopping 1TB of storage for just $9.99 which is insanely good value at just 1 cent per GB. When compared to competitor Dropbox which gives you 2GB free and a maximum of 100GB for $9.99 this is an extremely generous offer.

It’s likely in the coming weeks that we will see a retaliation from some of the other cloud storage providers who will likely reduce pricing in order to compete with Google’s new pricing structure. Whilst we are unlikely to see anything like the pricing offered by Google we should expect to see some action from other providers such as Dropbox, OneDrive, Amazon and Box.

You may be wondering what you would do with 1TB of storage from Google Drive? personally I use it as an extension of the memory on my iPhone. Sadly you can’t add any external storage on iPhone via SD card so I take advantage of Google’s generous 1TB offer and use it to expand the storage on my ageing 8GB iPhone 4 allowing me to store more photo’s, videos and documents than would normally be possible.

Have you taken advantage of the new pricing model for Google Drive? What do you primarily use cloud storage for? As usual we’d love to hear your thoughts in the comments section below.

Google Gift Cards get UK pricing

Google's yet-to-launch gift cards have a UK price. According to Google's support page, you'll soon be able to buy vouchers for Google Play in denominations of £10, £25, or £50, Android Central reports.

The amounts aren't exactly the same as those in the US, where they have a $15 one as well. Now, all we need is for the vouchers to actually go on sale, and we'll be golden.

The last thing we heard regarding the gift cards hitting the UK was back in December, when the redemption page went live on the Google Wallet site for Brits. The page is of no use without a gift card, but still, it hinted Google could launch the cards in time for Christmas. But it didn't. Maybe it had its hands full worrying about Nexus 4 shortages. Still though, it could start selling them in time for Easter.

The Android-maker hasn't hung about launching other Google Play services recently. Play Music (née Google Music) launched in the UK back in November, and Play Magazines hit these shores about a month later.

Apple offers iTunes Gift Cards ranging from £15 to £100. It also famously rewards landmark shoppers with $10,000 vouchers, as it did last March, when one lucky person snaffled the 25 billionth download.

Google is increasingly moving into hardware, so it'd make sense to offer gift cards outside the US. Its Android OS accounts for three out of four smart phones, so there'd be no shortage of demand. The Nexus 4 has been almost permanently out of stock since it went on sale from Google Play, as the big G offers it far cheaper than anywhere else. If it can do the same with other devices, I'm sure those gift cards would fly off the virtual shelves.

[Source: CNET]