WHAT’S THE GAME, ANDROID?

What’s in a game? With more than a billion people using the Android operating system, we wonder what the future holds for gamers on this ubiquitous platform. With a 75% share of the market and a billion users, Android is the MVP player in the mobile game.

The latest iteration of the Android OS continues the list of alphabetical confectionary. Marshmallow was officially released last October and improves the Lollipop experience. A new version – Android N (nougat?) – is due in May. What can we expect?

FE FI FO FUM

On the official Android blog, there is a lot of talk about Project Fi. Project Fi is all about affordable, all-encompassing, wireless connectivity. By partnering with both networks and hardware providers, Project Fi promises an even more connected experience.

For gamers, this means never having to quit that winning streak or pull out of that poker tournament. Described by Google as the ‘network of networks’, there’s a good chance Project Fi will be a ‘promoted option’ on the Android OS of the future. Google will try to consolidate the world’s networks to benefit its users.

ID ME

In a connected world, we can be exactly what and who we want to be. We think the new Android OS will enable gamers to create truly unique online identities that can be used across multiple applications and websites.

Rather than access your favourite online casino or gaming site with a specific user name and password, unique to that particular client, you will use your generic Android Gamer ID.

The advantages of this could be both simple ‘one-stop’ banking and community-based play. It will be easier to find friends and be discovered. You can also develop an online reputation for your avatar and ID. Online casinos and gaming sites would need to sign up to the system.

GAME ON THE MOVE

Mobile gaming follows the hardware. As mobile devices get more complex, and more central to people’s lives, mobile gaming follows suit and gains in sophistication and ease of access.

Android will facilitate online casino gaming and support the shift from land-based to online action. As the hunger for tax revenues increases, more and more territories will give online gaming the green light.

AND FINALLY…

Significant jumps in mobile OS technology are far and few between. What is unrelenting – however – is ‘improvement’. All the recent Android updates have been mainly about enhancing and improving what’s already on offer.

Our prediction is an evolution of all aspects of the mobile gaming experience, from better online IDs, an environment with no disconnects, and more flexible access to the gaming experience you want. That’s what we’re betting on…

Sony Xperia E4g – the easy-to-use, speedy smartphone with Sony quality

London, 24th February 2015 – Earlier this month, Sony Mobile Communications (“Sony Mobile”) introduced XperiaTM E4; the affordable, easy-to-use smartphone with great battery life – in a quality Sony design. Now, Sony unveils the exciting XperiaTM E4g smartphone, offering the same ease-of-use and powerful battery performance - with fast 4G LTE connectivity. 

“Xperia E4 set out to bring many of the premium features people expect of Sony to lower-tier devices; Xperia E4g brings that same quality and ease of use - but with super-fast 4G LTE connectivity” said Tony McNulty, Vice President, Value Category Business Management at Sony Mobile Communications. “With simple set-up and unrivalled 2 day battery life, we believe both models represent value for those who want premium Sony technology and experiences often only associated with high-end devices.” 

Get started without the wait - speedy set up... just point and shoot! 

Xperia E4g is built to ensure that you can set up and enjoy your new smartphone, from the moment you pull it out of the box. For those new to Xperia, migration from other Android, Windows or BlackBerry devices is super quick and easy. The Xperia Transfer app, allows you to move contacts, photos, bookmarks, apps, music, messages and much more securely, without the hassle – or worry of losing anything important.

  • Get started without the wait - speedy set up with XperiaTM Transfer, and automatic camera settings

  • Sleek Sony design inside and out, with minimalistic design and customisable interfaces

  • Do more for longer, with two-day battery life1, NFC connectivity and easy customisation options

  • Super-fast 4G LTE connectivity delivers the speed you need for information and entertainment on the go

  • Available in Black and White colour options

Smartphone photography is made easy, with Auto scene Recognition automatically recognising and optimising capture settings for up to 52 scenarios for the perfect shots wherever you are. And, with NFC you can share your images easily with just one-touch.

Xperia E4g features Sony’s minimalist Android skin, but also brings the Simple Home interface providing larger icons and all your favorite apps on one screen, with those you don’t need stored neatly away in folders - perfect if you prefer to use your smartphone for specific functions.

Right on cue, with signature Sony design

Xperia E4g is Sony inside and out; rounded and robust, perfect for one hand usage. Available in classic Black and White, Xperia E4g retains that timeless Xperia form - a precision-cut power button, elevated mirror-finish logo and stainless steel camera ring and a scratch-resistant screen to add an extra layer of premium.

Built for speed - 4G LTE and two-day battery life, powered by a 1.5 GHz Quad-core processor

Xperia E4g is 4G LTE ready – which means you can enjoy the fastest news and information download, find your way using maps, check and send email, send pictures to friends and family in seconds, and enjoy lag-free music streaming on the go.

Sony’s latest smartphones are recognised for unrivalled battery life. Xperia E4g is no different, packing a powerful 2300mAh battery that gives you up to two-day’s battery life1; eliminating the need for regular charging. If that isn’t enough, one click activates Battery STAMINA Mode to regulate power management, and Ultra STAMINA Mode keeps your phone running on its core functions for a week.

Supporting slick and fast performance, Xperia E4g has a highly-tuned 1.5 GHz Quad-core processor, meaning that you can run multiple apps, surf the web and stream videos all at once.

Xperia E4g launches from April for around €1292. It will also be available in a Dual SIM variant - for full specifications please visit here.

iOS or Android: which offers more?

When the first iPad was released back in 2010 many commentators questioned whether they would succeed; given that they didn’t seem to fulfill an obvious gap in the market. Too large for a pocket, unable to take calls - buy an iPad the joke went and pay hundreds of dollars for a bigger, more useless version of the phone you already have.

Time has clearly shown those early naysayers wrong; as 229 million tablets were sold worldwide last year. Approximately 68 million, or 30%, of the total were Apple devices and while collated Android sales figures are not yet available for 2015 it is likely in the 140m - 150m range; confirming that these two operating systems maintain a virtual duopoly on the tablet market.

Which to plump for?

Assuming your choice is between an iOS and Android device, what are the main advantages of each system? The primary advantages of iOS are twofold - it is incredibly intuitive and, because the system is built for a very small range of devices, the 500,000 iPad specific apps will run extremely well; with few glitches or crashes. However for the trademark Apple style, you will have to pay somewhat over the odds.

Android tablets are sold by a variety of manufacturers, and utilise a wide variety of hardware. Samsung, Kobo, Asus and, of course, Google have all released successful tablet ranges running Android - but on a wide variety of screen sizes, processor types and other hardware options. Although this gives the consumer a relatively larger choice it comes with usability drawbacks - you may download an app for your Android tablet and find it requires hardware your model doesn’t have. You’ll also run into more bugs and crashes - but be compensated by a larger range of titles and the greater freedom given to developers in the Android framework.

As an example, Android users rave about Tasker which allows you to program your phone to perform actions when triggered; like turning on WiFi as you approach home, for example. No equivalent app exists for iOS because Apple are incredibly reluctant to give any developers the “under the hood” access these apps require.

Of course both systems share their basic functionality and have a large overlap in the range of compatible apps. Whichever system you buy you’ll be able to watch TV on Netflix, read emails or play video games on the move. Given the recent surge in popularity of “interactive gaming”; betting to you or I, most casinos and bookmakers ensure their full suite of games is available on all platforms.

Before making your choice try to think what you want to use your new tablet for. If you’re just looking to watch videos and music; Android will likely fulfill your needs at a lower price. If however you’re looking to do a bit more, organising emails, contacts and calendars for example, you’ll likely find iOS far more simple and intuitive.

Author - Dan Brook

Android Silver- Perhaps the future of Android

Strange and intriguing news and rumors about Google in the past few weeks. Apparently Google is preparing to come out with it's new Android Silver. This could potentially change the smartphone industry as we know it, not to mention it could just help Androids cause of totally taking over the smartphone market. But just as a disclaimer; there is no guarantee that this is going to be the final product, but I'm pretty confident it will be something like what I'm about to describe, so read along and let’s seen what this lineup would be all about.

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About a week and a bit ago Android Police reported that Google is apparently getting ready to launch Android Silver sometime in 2015. It would apparently revolutionize the way we use Android and the way we buy it, so here is what Android Silver would entail: apparently that Android Silver would be a collection of up to 5 Android devices at one time, kind of a " best of the best secret club". I believe that the 5 devices would change when better devices come out and also I believe that OEM devices could also be considered for this club.

Android Silver would be sold in stores and have a special section in the store just for Silver devices. They would all be put on a special table with special branding. The in store employees would require special training on how to sell Silver devices and it would be a very special experience for Silver customers.

In terms of software and hardware, well like I said OEM'S would probably be considered for the club. It would likely be running the latest versions of Android, but apparently they would have little to know comistation. There are even rumors that say that Google will be ditching the Nexus lineup in 2015 in favour of Silver.

Boy oh boy would there be a special loyalty club for Silver users. Not only would they get the special experience in the store but also out of the store. They would have a 24\7 emergency hotline if the device is having issues. Basically think of it as the Amazon maday button but for Google. The user could use Hangouts where a Google representative would be waiting to help them out and fix their issues.

All in all I find this very intriguing, it would make a lot of sense and would be perfect time for Google. It might even reshape the way we think of Google and Android. Even if it is not exactly like what I just described when it comes out, it will still be a fantastic addition to the Android lineup. I hope Google pursues this idea. So what do you think, would you consider buying Silver? As always leave a comment and tell us what you think. Thanks for reading!

Author: Ben Smith - Twitter

The Samsung Galaxy K zoom

Okay so what’s the difference between a camera-phone and a phone that’s a camera? Well Samsung seems to think they found the answer to that question. Yes the Galaxy K zoom, Samsung seems to think that putting an actual camera on a phone is “proactive” I guess you could say. So is it really? Well read along and we’ll find out together.

Announced April 29th 2014 and expected to be released Q2 of 2014, this phone quite literally brand new. Last year’s Galaxy S4 Zoom wasn’t the most popular due to its awkward build and just not needed at the time. But here we find ourselves in 2014 with the likes of the Lumia 1020 and other phones with amazing cameras it comes as no surprise Samsung decided to keep the Zoom lineup. So how do the specs look?
Samsung made this phone to hold its own and it certainly does. An Exynos 5 Hexa system chip is pretty good. Along with a 6-core, 1700 MHz, ARM Cortex-A15 & ARM Cortex-17 processor ( geek talk for pretty fast). Not the fastest phone on the market but again this isn’t meant to be flagship internals. The 8GB built in storage isn’t much; thankfully it does have support for a microSD card slot. The 2430 mAh battery will get you through the day. Plus we have the newest version of Android KitKat 4.4.2 on top of Samsung’s TouchWhiz OS.
 
The display looks to be great. At 4.8 inches it can compete with the best of them. A resolution of 720p and 306ppi isn’t the greatest, but does get the job done. Plus it’s a Super AMOLED which is always looks great on any phone. It feels great in the hand at 7.05 oz (200 g) and it looks like they finally figured put a camera on the back without making it uncomfortable for the user. This brings me to my next point: The camera
At 20.7 megapixels this thing packs a punch. An LED flash does the trick and has all the features in the world, such as; ISO control, face detection, smiles detection, Optical image Stabilization just to name a few. It has a focal length of 24-240mm, now I’m not a camera expert by any means (we’ll leave that for Dave) but I’m thinking that’s pretty good. It also can capture 1080p video recordings and has front facing camera of 2 megapixels, which isn’t that much.
 
So all in all what do I think of this phone? Intriguing is the word I would use. I like the idea; especially in the age of social media cameras are important. It will be interesting to see how this phone sells. I think that even without the best specs, this phone seems to be a viable companion in your pocket for the next two years. Stay tuned to our full review coming soon and as always, be sure to leave a comment and tell us what you think.
 
By: Ben Smith - Twitter