YOUNG AND OLD: A SIDE-BY-SIDE LOOK AT TUMBLR, YAHOO AUDIENCES

Sometimes a picture really is worth a thousand words.

Yahoo has agreed to acquire 6-year-old blogging powerhouse Tumblr for $1.1 billion. The mammoth deal has sent the Internet into a tizzy, especially since most would have pegged the two companies as unlikely bedfellows just a week ago.

The simplest and most obvious reason for Yahoo's interest in Tumblr can be seen in the chart above, which highlights the dramatically differing demographic profiles for the media portal and the blogging network.

It's a tale of two audiences. Tumblr is a fountain of youth. Yahoo is practically a retirement community. Specially, a majority of people, or 61 percent, who visited Tumblr properties from Web or mobile in March are 34 or younger, according to analytics firm ComScore. Conversely, 56 percent of Yahoo visitors in March are over the age of 35.

With the $1.1 billion buy, Yahoo chief Marissa Mayer has purchased some much-needed insurance for Yahoo's future.

Source: CNET

Tumblr for Windows Phone Now Available

Tumblr released an official Windows Phone application on Tuesday, which is great news for those of us who have been trying to find a decent alternative. The application allows you to “post anything from anywhere,” including quotes, links, photos, text, chats and videos. You can also use the app to browse other Tumblr sites that you follow.

The company said that you’ll be able to find new content, share your own, switch between dashboard mode and Explore mode with a swipe across the screen, view GIFs right in your news feed and more. New images from your dashboard will show up on a live tile and can be set to appear on your lockscreen as well.

Tumblr for Windows Phone is free and is available now.

[Source: TechnoBuffalo]

Tumblr Android app update brings tablet support, new 'following screen'

Tumblr users have been managing their online repositories via mobile apps for a while now, but that software has been tailored specifically for smartphones thus far. The latest version of the blogging service's Android app has changed that, however, finally adding support for tablets, as well as a new "following screen" and tweaked design. Unfortunately for iPad users, you're still stuck in iPhone / iPodview, as Tumblr hasn't gotten 'round to releasing a slate-supporting update for iOS yet. It's strange that such optimization was omitted from the recently launched native app, but for now, both platforms have exclusives to boast about -- tablet support for Android, and Tumblr's Photoset app for iOS.

[Source: Engadget]

Tumblr for iOS goes native: now with redesigned Dashboard, improved notifications and more

Just as Facebook did a while back, Tumblr, too, has decided to rebuild its iOS application from the ground up. Inside this new version (3.2), daily users of the blogging service will find a completely redesigned Dashboard, which displays larger pictures and offers faster overall speeds when loading posts. In addition, Tumblr's also added "spiffy" notification previews to its iOS application, allowing folks to see when other users reply, like or reblog their posts -- oh, and better yet, GIFs now automatically play on the all-new Dashboard. The new Tumblr app's now live on Cupertino's App Store -- all you have to do is either hit the source link below or snag it directly via your iPhone, iPod touch or iPad.

[Source: Engadget]