Something compelled me to write this article today… I shall tell you what it was… it was information overload coming out of Mobile World Congress and it made me smile. When I am touting an iPhone 4S people brand me as an Apple fanboy, put an Android based mobile phone in my hand and now I am a Google fanboy. What I have come to realise is that I can happily sit on the fence just enjoying my technology… watching in as everyone goes into a mad frenzy about the latest tech. For the most part I am very quiet and that is what made me smile.
Time after time, Apple play this same strategy, they are cunningly quiet. They do it around the time of the Consumer Electronics Show, Mac World and of course Mobile World Congress. Never do they rush to market with something, they just quietly watch on, making digital notes (on their iPad 3), ticking the relevant boxes that ensure they remain one step ahead.
We have just been treated to details of Quad Core mobile phones, alongside new tablet devices, from all the manufacturers. You can bet against me if you wish, but Apple have already got their iPad 3 and iPhone 5 ready in the wings, they just watch on and tweak almost ready designs, so that when they launch it beats all these new devices AGAIN. They are the smart ones… that is what keeps them at the top of their game.