Facebook video ads coming soon

Facebook have again been playing with the ‘News Feed’ again, no it’s not another layout or tweak to the user interface this time it’s Video advertising. Facebook first announced they were testing video advertisements late last year and rolled out a beta version of their video ad platform to advertisers in December of last year.

Before anybody gets worried about noisy adverts playing in their news feeds there is a silver lining in that video adverts will auto-play however there will not be any sound unless the user actually clicks on the advertisement.

Advertisements will be sold much in the same way that television adverts are sold and will be based on Targeted Gross Rating Points aimed to target a specific audience over a short period of time. Similarly the adverts will also be priced much like a television advert would be with prices ranging from $1 million to $2.5 million initially on launch. Judging from that we can assume that these video ads will be targeted at large corporations rather than small to medium businesses.

Facebook will be using Nielson and Ace Metrix to track and measure the video ads and work with advertisers to review the quality and proposed engagement level of each ad before it becomes available on Facebook.

So when will these adverts start to appear in your news feed? Facebook announced in a blog post that we should be seeing these video advertisements in the next few months. If you feel you really don’t want these adverts or they are too obtrusive it’s likely that popular adblockers will be updated in order to hide these from your news feed.

How do you feel about video ads in your news feed? Do you think they will be obtrusive? or will we just learn to ignore them like we have with other adverts. Let us know what you think in the comments section below.

Two new iPad ads hit the airwaves

The latest iPad ads appeared this evening, both on TV and on Apple's YouTube channel. Both new ads are embedded below.

The ads feature a rapid text scroll, presumably listing the attributes of the magical and revolutionary tablets. Each "landing" word is then given life with quick demo moments of iPad apps like TED, iBooks, Vimeo, Garage Band and plenty more. How many apps can you identify?

[Source: TUAW]

Google adds confirmation click to mobile ads to combat accidental activation

Smartphone owners have learned to cope with the extra power drain in-app advertising can cause, but accidentally launching a web browser? That's a frustration that lasts forever. Google's hoping to mitigate the pitfalls of clumsy thumbs, however, by introducing two-step click-through for mobile ads. Text banners served through AdMob will now display a humble blue arrow on their starboard side -- clicking here takes the reader directly to the advertiser's preferred destination; touching anywhere else expands widens the blue square to coax users into giving the ad a confirmation click, just in case they fumbled the advertisement by mistake. The team's preliminary tests show that confirmed ad clicks sport a notably higher conversion rate, indicating that folks who clicked through the ad actually meant to. Google says solving what it calls the "fat finger problem" will be beneficial to the ecosystem as a whole. We prefer to think of our fingers as grand.

[Source: Engadget]

Microsoft and Nokia use celebrities to promote Windows Phone 8

After an on stage appearance by Jessica Alba at Microsoft's Windows Phone 8 launchrecently, the company and its partners are starting to use even more celebrities to promote Redmond's latest mobile OS. In a similar move to Apple's celebrity Siri ads, AT&T and Nokia are using Will Arnett to promote the Lumia 920 in the US.

Over in the UK, Microsoft has hired popular TV presenter Holly Willoughby to star in an advert promoting Windows Phone 8 and Kid's Corner. Digital Spy reports that the ad will run across primetime TV shows in the UK. Aside from Arnett's debut in the US, Nokia has also used Ke$ha's latest music video to promote the Lumia 920. A yellow handset was originally spotted in the video, but has since been replaced by a deck of cards.

Microsoft is set to kick start its worldwide Windows Phone 8 advertising campaign during NFL games on Sunday. WPCentral reports that the company will air a one minute slot dedicated to the personalization aspects of Windows Phone 8.

[Source: The Verge]

Apple offers targeted ad opt-out

Targeted ads present you with advertising keyed to your interests and history. If you're an Amazon customer, you've likely received emails related to your recent browsing choices. Gmail ads are based on your Google account contents. Apple is no different. iAds tracks you and offers ads that best match your profile.

Apple offers an opt-out choice if you'd rather be served random ads from their iAds service. To use it, first visit http://oo.apple.com from your device. Then set the switch from ON to OFF. You'll be asked to confirm. Tap the red "Opt Out"button.

When disabled, you'll still see iAds. However, these will not be tied to you or your specific interests in any way.

If at some time you feel the need to return to the previous state of things, you can always revisit the Opt Out page and update your settings.

[Source: TUAW]