CES 2011 saw Fuji announce their F550 EXR… Packed with features and loaded with some of the latest technological innovations, the new Fujifilm FinePix F550 EXR is set to take the premium compact camera market by storm.
Following in the footsteps of the award-winning FinePix F200 EXR and F300 EXR models, this latest recruit to the range is the ideal camera for discerning point-and-shoot photographers or SLR users who want to travel light but don't want to compromise image quality and picture-taking versatility. Superb results are assured with exciting new features including an innovative 16 megapixel EXR CMOS sensor, advanced GPS functions, high speed shooting capabilities, a 15x wide-angle zoom lens, Full HD video functionality and an improved user interface. With a stylish design and pocketable dimensions, the FinePix F550 EXR is set to become the must-have compact in 2011.
Perfect pictures in every situation
Thanks to a brand new hybrid sensor, the FinePix F550 EXR delivers extra fast, high quality results in a wide range of lighting conditions. The 16 megapixel sensor developed by Fujifilm is a clever combination of Back Side Illuminated CMOS (BSI-CMOS) and EXR technologies, which delivers superior results to a conventional sensor; particularly in low light conditions, and also offers high-speed shooting facilities and Full HD movie capture.
Light falling on ordinary sensors has to pass through a layer of wiring before it hits the light-sensitive photo diodes. This layer of wiring reduces light transmission. On the EXR BSI-CMOS sensor, however, the wiring layer is positioned behind the photo diodes so light sensitivity is vastly improved. Add to this the triple-layer EXR technology pioneered by Fujifilm in the F200 EXR and the result is a sensor that is capable of outstanding results, time after time.
Users can still select from the usual three different EXR shooting modes, or simply leave the FinePix F550 EXR to choose the best option itself by selecting Auto EXR. Those preferring to take control can pick from:
• High Resolution mode where the sensor utilises the full 16 megapixel resolution for high quality results that can be printed out at A3-size without the need for any re-sizing using software.
• Dynamic Range mode where the camera employs dual capture technology to provide a range up to 1600% to provide a much improved Dynamic range. Two images are captured and then merged together to produce superb results on high contrast scenes.
• Signal to Noise mode utilises Pixel Fusion, doubling pixels up to increase sensitivity. Coupled with the BSI technology, this mode delivers superb images in low lighting conditions.
Read the full press release here.