Twitter will shut down multiple TweetDeck apps to focus on the product's web-based version, the microblogging service announced Monday.
In yet another sign of the battle between social media's two biggest players, Facebook integration will be removed, too.
The announcement was met largely with a chorus of "nooooooooo," "whyyyyyyy" and "gaaaaaaaah" on social media, reflecting TweetDeck's widespread popularity with hardcore Twitter users.
TweetDeck AIR, TweetDeck for iPhone and TweetDeck for Android will be removed from their respective app stores in May, and stop working soon after, according to a TweetDeck blog post.
"To continue to offer a great product that addresses your unique needs, we’re going to focus our development efforts on our modern, web-based versions of TweetDeck," the post says.
TweetDeck is a well-regarded Twitter client that the microblogging network bought in 2011.
Moving forward, TweetDeck's web and Chrome apps will be the first that Twitter enhances with updates and new features, while the Mac and PC apps will continue to evolve as well.
Your final couple months using TweetDeck's AIR, Android and iPhoneversions may not be smooth sailing, either. Those apps will continue to rely on version one of Twitter's API, which will be retired this month. Blackout testing on version one begins March 5, so mobile TweetDeck users will likely begin experiencing outages with their apps on Tuesday.
"In many ways, doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going," the post reads before later adding: "And for those of you who are inconvenienced by this shift, our sincere apologies."
Is this a pain, or not such a big deal? Give us your take in the comments.
Photo courtesy Flickr, Andy Miah