Apple was once again the talk of Twitter during a media event that introduced new iPads and revealed that Mavericks would be released free of charge. The Cupertino company's event spawned more than 770,000 tweets between 10:00 a.m PT and 12:00 p.m. PT, according to data shared with CNET by analytics firm Topsy.
Collectively, the people of Twitter showed the most enthusiasm around the lighter, full-sized iPad Air and the new Mac operating system, but the top tweets surrounding the affair, measured in retweets and replies, highlight a mix of different emotions.
From 10:00 a.m PT to 12:00 p.m PT, actor Darren Criss, seemingly an enthusiastic Apple fan, had the top four tweets, which altogether generated 1,753 retweets and replies during the two-hour block...
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