If you're lacking the mental perspicacity to memorize that bizarre string that constitutes your Google+profile (or business page) we've got some good news -- Google's continuing its roll-out of custom URLs to its most popular social network pages. You'll have to make sure that you stake a claim to your pre-approved URL when the box appears on your page -- fortunately it's pretty hard to miss, sticking out along the top of your well-known profile / page. Lesser known brands and 'personalities' will have to wait a little longer, but Product Manager Saurabh Sharma says that the custom URLs will continue to trickle down the system "in the future."
[Source: Engadget]