CES 2011 sees Olympus, the leading manufacturer of pioneering cameras, launch eight new cameras. The new cameras include the newest edition to the successful PEN series, the E-PL2, the Olympus XZ-1, a high-end compact that will challenge the future designs of compact cameras and the ultra powerful SP-610Z with 22x optical zoom for incredible close ups and group shots.
The popular Olympus TOUGH cameras are now even tougher, thanks to a sliding double lock mechanism, which protects the battery, card slots and ports and an additional lens barrier that safeguards the optical zoom lens for taking pictures underwater. Olympus is also launching two new great value compact ranges, VG and VR, which comprise superb image quality, great zooms and stylish designs.
Building on the success of the Olympus Pen, the new lightweight and compact Olympus PEN E-PL2, around £500 allows beginners to capture photos and movies in professional SLR quality. The contemporary styled camera is also perfect for camera enthusiasts who can choose from a vast array of lenses, 16 dedicated Micro Four Thirds lenses plus three new conversion lenses, including Macro, Fish Eye and Wide.
Following the Olympus PEN revolution in the Micro Four Thirds camera category, Olympus is launching the new Olympus XZ-1, £399, which aims to set a new benchmark for pocket-sized compact cameras. In addition to Olympus’ trademark stunning design, the XZ-1 delivers uniformly clear pictures even in low light to SLR standards, making it the ideal camera for enthusiastic beginners and professional photographers looking for a second camera.
The new Olympus SP-610Z, £170 joins the powerful and versatile ultra zoom compacts of the SP series. This sophisticated camera is packed full of the latest technologies, allowing you to take close up and group shots with an incredible optical zoom of 22x (28mm-616mm*) perfect for holidays and sports matches. The compact Olympus SP-610Z is also Eye-Fi card compatible, which will automatically upload your pictures and movies wirelessly to your computer or website.
Waterproof, shockproof and freezeproof, the new Olympus TOUGH TG-610, £250 and TG-310, £200 allow you to take outstanding stills and shoot HD movies in any environment, worry free. Both cameras offer a host of cutting-edge features that deliver excellent image quality, usability and connectivity in any situation. Users can shoot 14 Megapixel still photos with the dramatic realism of 3D and thanks to Eye-Fi card compatibility the cameras will automatically upload your pictures and movies wirelessly to your computer or website. For extra convenience the cameras can also be charged through USB.
The new super slim and lightweight Olympus VR-310, £130 delivers exceptionally high quality pictures and movies at an affordable price. At just 19.3mm deep the stylish VR-310 benefits from an incredible 10x super wide powerful optical zoom (24-240mm*), allowing users to take superb group shots or capture distant objects in great detail. The 14 Megapixel camera also benefits from seven creative Magic Filters and 720p HD Movie Capabilities.
Available in an array of colours, the new Olympus VG-130, £99.99 compacts offers great value, good looks and is packed full of the latest technology for high quality, crisp and clear images and movies.