AppleTV now shipping in UK

Today, Apple announced they are now shipping Apple TV™, an easy to use and fun way to wirelessly play all your favourite iTunes® content from your PC or Mac® on your widescreen TV, including movies, TV shows, music, photos and podcasts. With Apple TV’s stunning new interface, anyone can quickly browse and view their entire collection of digital media from across the room using the simple and intuitive Apple Remote. Apple TV easily connects to almost all modern widescreen televisions.

“Apple TV is like a DVD player for the Internet age—providing an easy and fun way to play all your favourite iTunes content from your PC or Mac on your widescreen TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Apple TV allows you to wirelessly play your content from your PCs or Macs using your existing WiFi network as well as the newest and fastest version of WiFi—802.11n.”

The seamless integration of Apple TV and iTunes lets users choose from over 400 movies and 350 TV shows in near DVD quality; over four million songs; 5,000 music videos; 100,000 podcasts; and 20,000 audiobooks from the iTunes Store (www.itunes.com/uk). Users can also watch their favourite movie trailers right on their widescreen TV, listen to their favourite music on their home entertainment system, and view slideshows of their photo albums in high definition resolution. Apple TV makes it easy for users to explore their entire media collection with an easy to use and intuitive new interface. With the Apple Remote, consumers can easily browse through their favourite movies, TV shows, music and photos from up to 30 feet away.

Apple TV has a 40GB hard drive to store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each and is capable of delivering high-definition 720p output.* Apple TV is easy to connect to a broad range of widescreen TVs and home theatre systems and comes standard with HDMI, component video, analogue and optical audio ports. Using high-speed AirPort® 802.11** wireless networking, Apple TV can auto-sync content from one computer or stream content from up to five additional computers right to your TV without any wires.***

Apple TV, which includes an Apple Remote, will be available beginning this week from the Apple Store® (www.apple.com/uk), Apple’s retail stores and Apple Authorised Resellers for a suggested retail price of £199 (inc. VAT). Apple retail stores will also offer hands on workshops and demonstrations of Apple TV’s features. It requires iTunes 7.1 or later running on a Mac with Mac OS® X version 10.3.9 or later, or a Windows PC with Windows XP Home/Professional (SP2).