Apple's iPhone 5C ad stresses the plastic, not the specs

To the tune of Sleigh Bells' Ring Ring (and you have to wonder if the New York duo had phone ads in mind when they composed this catchy song), Apple reveals its new iPhone 5C to the world.

Not the keynote-following, tech-literate world, but the rest of the world -- the ones who'll buy this hyper-coloured mobile...

Read the full story here... Source: CNET

Launch-Day Availability of Unlocked iPhone 5c Models Continues to Slip

While the unlocked yellow 16 GB iPhone 5c was the first model to run out of launch-day stock through Apple's U.S. online store, several additional unlocked models of the device are now experiencing similar shortages. Supplies of carrier-specific models do remain available for pre-order with delivery on launch day of this Friday, September 20...

Read the full story here... Source: Mac Rumours

iPhone 5S prices revealed by EE

The cheapest 4G deal for the 5S costs £26 per month for a paltry 500MB of data. On that plan, the 5S costs £260 up front for the 16GB model, £350 for the 32GB version, and £420 for the 64GB model.

The cheapest up-front cost of the 5S is £20, on a £51 monthly deal that nets you 20GB of data.

The cheapest up front cost for the 32GB model is £130, while the best price for the 64GB version is £230. 

The 16GB 5S is also available on 3G deals from Orange and T-Mobile, starting at £100...

Read the full story here... Source: CNET

iPhone 5c Launch Day Supplies Generally Holding Up Well as Pre-Orders Begin

Six hours after it became available for pre-order in ten countries, most configurations of Apple's new iPhone 5c remain available for launch day delivery on the Apple Online Store and through mobile phone carriers. 

Specifically, Apple's website is showing that the phone has slipped to 1-2 weeks delivery for customers in Hong Kong, with the United States, Australia, Canada, China, France, Germany, Singapore, and the United Kingdom still showing delivery fulfillment of September 20 except for outlying areas in some countries...

Read the full story here... Source: Mac Rumours

Online Orders for iPhone 5s Begin at 12:01 AM Pacific Time on Friday, September 20

While Apple and its carrier partners launched pre-orders for the iPhone 5c today at 12:01 AM, the company is not offering pre-orders for the new iPhone 5s model, despite both models becoming available next Friday, September 20. 

In an email sent out to Apple customers today promoting the start of iPhone 5c pre-orders, the company also confirmed that orders for the iPhone 5s will similarly go live at 12:01 AM Pacific Time on September 20. (In an apparent error, the company's email says Pacific Standard Time, but Daylight Saving Time remains in effect until early November...

Read the full story here... Source: Mac Rumours

Apple Working to Leverage New 'M7' Motion-Sensing Chip for Mapping Improvements

Alongside the new A7 main chip unveiled in the iPhone 5s this week, Apple also featured a new "M7" motion coprocessor designed to capture motion data to support new features such as health and fitness applications. As Apple notes on its feature page, the chip can also enhance mapping and location functions, helping the iPhone 5s sense and interpret movement...

Read the full story here... Source: Mac Rumours

Early Graphics Benchmarks Show Significant Boost for iPhone 5s

Following yesterday's introduction of the iPhone 5s, a new GFXbench result showing partial graphic benchmarking results has appeared revealing significant improvements compared to the iPhone 5 on the Egypt HD 2.5 test (via @nerdtalker and @anexanhume)...

Read the full story here... Source: Mac Rumours

iPhone 5C costs just £50 on O2

O2 has revealed its first prices for the iPhone 5S and 5C -- and the colourful 5C can be yours for just £50.

Despite being embarrassingly left out of Apple's presentation, O2 has offered up a couple of deals that will get you a new iPhone -- including a deal to nab you a 16GB iPhone 5C for £50 if you pay £32 per month.

That's a reasonable amount of money to fork out up-front -- for an iPhone, anyway; there are much cheaper phones and deals available away from Apple -- as long as you're happy with 750GB of 3G data and 600 minutes of talk-time every four weeks...

Read the full story here... Source: CNET

Apple Announces iPhone 5s With 'Touch ID' Fingerprint Sensor

At its media event today, Apple introduced the new iPhone 5s. In line with expectations, the iPhone 5s will be the same size and design and the current iPhone 5 but will feature improved specifications and will be available in three colors: Silver, Gold, and Space Gray.

Internally, the iPhone 5s will feature a 64-bit A7 processor that will be up to twice as fast at CPU tasks. Another significant new feature is a "Touch ID" capacitive fingerprint sensor built into the home button that's capable of scanning sub-epidermal skin layers. Touch ID can be used to unlock an iPhone and authorize iTunes purchases...

Read the full story here... Source: Mac Rumours

Apple Looking to Nearly Double Headcount of In-House Creative Design Team

Apple is reportedly looking to nearly double the size of its in-house creative design team, seeking to bolster its brand image with new advertising content from dedicated designers, according to a report from Ad Age.

 Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300...

It is now seeking talent to work on the brand itself and wants to bulk up its ranks of high-level creative directors and heads of innovation. As part of its recruiting efforts, Apple has approached senior creatives known for innovative work...

Read the full story here... Source: Mac Rumours

 

 

Apple Shipping Low-Cost iPhone to China Mobile

After years of ongoing negotiations, it appears that Apple and China Mobile have finally reached a deal that will see China's largest carrier offer the iPhone. According to The Wall Street Journal, Apple is currently preparing to ship the new low-cost iPhone "5C" to the carrier...

Read the full story here... Source: Mac Rumours


Support for Interactive E-Books Made with iBooks Author May Be Coming Soon to iPhone

Support for interactive e-books created with Apple's iBooks Author software may be coming soon to the iPhone, based on recent changes to iTunes Store wording noticed byMacworld's Serenity Caldwell. While iBooks Author e-books have been limited to the iPad since the software's January 2012 launch, Mac support will be coming as part of Apple's launch of the full iBooks experience in OS X Mavericks, and iPhone support may also be in the works...

Read the full story here... Source: Mac Rumours