iOS 7 Beta Suggests Non-Retina A6-Powered iPad Mini in Development

According to the iOS 7 beta, Apple is testing a new iPad mini model that includes an A6 chip -- the same as the current iPhone 5 -- and a non-retina display, reports 9to5Mac.

The information was sent to the site by developer Nick Frey, who found the details inside a file that lists all the iOS devices that support iOS 7. The A6 processor would be a logical upgrade for the iPad mini, advancing its main processing chip to the next generation.

 According to the provided information, Apple is considering three new iPad mini models: iPad “2,8,” iPad “2,9,” and iPad “2,10.” The respective code names for the devices are J75, J76, and J77. This points to one WiFi-only model and two cellular-compatible models (just like the current iPad minis).

As for what these new iPad minis will feature, the references state that the devices include the “s5l8950x” processor. This is the same A6 system-on-a-chip inside of Apple’s iPhone 5, and this would offer significant speed improvements for the iPad mini compared to the current A5-based model.

Current iPad mini models are nicknamed '2,5'; '2,6'; and '2,7'. 9to5Mac also notes that the models don't include references to '@2x' code that relates to Retina-display supported artwork -- that code is included in the iPhone 5 and the fourth-generation iPad, leading the site to conclude that the new mini will not include a Retina display.

KGI Securities analyst Ming-Chi Kuo has vacillated in recent months over Apple's plans for the iPad mini, most recently saying that a Retina-equipped device would launch sometime in March or April of 2014, with Apple not planning to upgrade the device at all until that time.

It's possible that this non-retina iPad mini is merely a device in testing, but while Kuo has a strong track record, it's always possible that Apple could change product release plans at the last minute.

Source: Mac Rumours

Photo of Plastic Packaging with 'iPhone 5C' Name Surfaces

An image posted on Chinese site WeiPhone appears to show plastic retail packaging marked with the name "iPhone 5C". If the packaging is genuine, and it has not yet been confirmed to be, it could be for Apple's long-rumored plastic iPhone.

The "C" designation would presumably refer to the various color options available on the rumored lower-cost device. 

The packaging appears to be a white plastic box that would hold the device and associated accessories and documentation. A front cover, unseen in the photo but perhaps clear to show off the various color options for the device itself as seen on Apple's iPod lineups, would appear to rest on a small lip around the interior. 

A number of photos showing plastic rear shells alleged to be for Apple's rumored lower-cost iPhone have surfaced in recent weeks, and Apple is rumored to be launching the device alongside the iPhone 5S later this year. 

The WeiPhone forums are a fairly frequent source of Apple rumors, although the site itself does not frequently report on them, making it difficult to determine a steady track record as posting in the site's forums come from a variety of different posters. Still, the alleged plastic packaging and official look of the "iPhone 5C" moniker appear to have some legitimacy, and would increasingly make sense as Apple may be gearing up for a launch of the low-cost iPhone this Fall.

Source: Mac Rumours

Apple SVP Bob Mansfield Leaving Exec Team; Will Work on 'Special Projects' Reporting to Tim Cook

Apple Senior Vice President Bob Mansfield has been removed from Apple's Leadership website in the past 24 hours with no explanation.

“Bob is no longer going to be on Apple’s executive team, but will remain at Apple working on special projects reporting to Tim,” company spokesman Steve Dowling told AllThingsD.

He declined any further explanation, refusing to comment on the reasons behind Mansfield’s abrupt demotion or whether Apple plans to appoint a new SVP of technologies.

Mansfield is currently Senior Vice President of Technologies reporting directly to Tim Cook, a position he took last October, overseeing a group focused on innovation in wireless technology and semiconductors. 

His page has been completely removed from Apple's website, though it is still visible on Google's cache.

Last year, Apple announced that Mansfield would be retiring, but several months later announced he would instead be staying at the company. Later, it leaked that Tim Cook had faced an "insurrection" after Mansfield announced his retirement, and Cook gave him an extremely generous benefits package.

At the time, it was reported that Mansfield had committed to stay at Apple through at least 2014, influenced in no small part by the departure of former iOS chief Scott Forstall.

Mansfield has been instrumental in Apple's success in recent years, overseeing the development of the very successful MacBook Air notebooks, as well as recent iPhone and iPad designs.

Source: Mac Rumours

Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories

Marketing research firm Harris Interactive has awarded Apple the title of “Brand of the Year” in the categories of smartphones, tablets, and computers, as first reported byVentureBeat. The distinction comes after a poll asking 38,500+ Americans about the perceptions of their favorite brands, in which Apple was placed above other competitors such as Hewlett-Packard, Amazon, Samsung, and HTC. 

 "Americans continue to give Apple brands strong ratings," says Manny Flores, Senior Vice President at Harris Interactive. "And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.

These awards come after BBC reported about a survey done by marketing group Added Value (AV), who claimed that Apple’s brand has become “less inspiring” among consumers.

Source: Mac Rumours

Apple to Discontinue iPhone 5 Alongside Launch of 5S and Plastic Models?

Korean site ETNews.com is reporting [Google translation] that Apple will be discontinuing production of the iPhone 5 in the fall, instead putting all of its efforts towards the iPhone 5S and the rumored entry-level plastic iPhone. 

Apple has been presumed to be discontinuing the iPhone 4 and 4S in order to make way for an all-Lightning iPhone lineup, allowing Apple to standardize around its latest connection standard and phase out the older 30-pin connector standard with the possible exception of the iPod classic, which has not been updated in a number of years. The fate of the current iPhone 5 has, however, not been the subject of much discussion as it has remained unclear whether the new lineup of iPhone 5S and plastic iPhone would leave room for Apple to continue offering an iPhone 5 model. 

Today's report claims that the in-cell technology used on the iPhone 5’s touchscreen is "not suitable for low-volume production", contributing to Apple's decision to stop production on the phone and focus all of its efforts toward producing parts for newer products. The iPhone 5 and 5S are, however, expected to share nearly identical display technology although leaked photos have a shown a change to the orientation of the flex cable connectors on the display assemblies. 

The iPhone 5S is reportedly scheduled to begin production later this month, with both that device and the lower cost iPhone rumored for launch in the September-October timeframe. 

Source: Mac Rumours

San Francisco District Attorney Impressed by iOS 7's Activation Lock Feature

After news that government officials would be testing the efficiency of iOS 7’s Activation Lock against thieves, San Francisco District Attorney George Gascón has come out in support of the feature, saying that “clear improvements” have been made to stop criminals, according to the San Francisco Examiner. 

Last week, Gascón and New York Attorney General Eric Schneiderman brought in security experts from the Northern California Regional Intelligence Center to test out Apple’s Activation Lock feature as well as Absolute Software’s Lojack service on the Samsung Galaxy S4 in order to determine how effective they are against thieves.

"I'm very optimistic that they came and were willing to share their technology with us," Gascón said in a statement, also noting that Microsoft and Google had not yet come forth with their plans to combat theft. Gascón did not detail how the specific features work, explaining that they were not yet finished.

Both attorneys called for the tests as a part of the Secure Our Smartphone (S.O.S) program that aims to stop the theft and black market resale of stolen mobile devices. While carriers have already established a database to track stolen phones, it has proven to be largely futile. Prior to these tests, Gascón and Schneiderman called for smartphones to have a kill switch that would disable them in the event of theft. 

Announced at WWDC, Activation Lock is set to be included in iOS 7, which is expected to be released to consumers this fall.

Source: Mac Rumours

Apple Updates 'Apple Store' iOS App, Possibly Laying Groundwork for Future Free Content Releases

Apple has released an updated version of its Apple Store app for the iPhone, which is said to include both performance enhancements and improved product search capabilities. The Apple Store app allows users to purchase Apple products quickly and efficiently on their iPhones. 

News of an upgrade first came to light last week, with a report that suggested Apple would begin offering free downloads within the App, including content from Apple’s iTunes Store, App Store, and iBookstore. 

While the app appears to be the same on the surface, it is entirely possible that Apple has included the framework that will support the addition of new deals and offerings within the app in the near future. 9to5Mac suggests the possibility that free content may only be shown when a customer is inside a brick-and-mortar Apple Store. 

Apple is said to be overhauling the app as part of its incentivization efforts designed to increase its number of in-store iPhone sales. According to Apple CEO Tim Cook, iPhones are an important "gateway product" that lead customers to purchase other Apple products. 

At the current point in time, only a small percentage of iPhones are sold in Apple Stores, with the majority of sales coming from third party locations like carrier stores and electronics retailers. By offering free content in its Apple Store app, Apple can draw customers in to view and purchase additional Apple devices. 

In an effort to increase iPhone sales Apple has begun including the iPhone in its annual Back to School program, allowing eligible education customers to receive a $50 gift card that can be used to purchase music, books, or apps. 

Apple is also planning to implement a new iPhone trade-in program, which is designed to encourage users to upgrade to the latest models by offering a credit for used devices. 

Source: Mac Rumours

U.S. Mac Sales Down in June Despite Introduction of New MacBook Airs

Piper Jaffray analyst Gene Munster has released a new report covering the full June quarter Mac and iPod sales data from market research firm NPD. 

According to the data, Apple's Mac sales came in down 5% year over year, despite the introduction of the newest Haswell-based MacBook Airs at this year's WWDC. During the same time period last year, Apple unveiled both upgraded MacBook Airs and the new Retina MacBook Pro, so it seems the lack of a refreshed MacBook Pro lineup may have impacted sales for the quarter. 

As with his previous reports, Munster notes that it remains difficult to extrapolate NPD data to Apple's global sales performance, but he views the June data as "neutral to slightly negative," down from slightly positive in a May report.

 We note that we had expected an uptick in Mac sales in the month of June given updated Macbook Airs at WWDC; however, Mac units were [down] 12% y/y for the month of June according to NPD. Based on the differences between NPD data and Apple reported Mac sales over the past few quarters, we note it is becoming more difficult to draw conclusions from NPD data.

Munster stands by his belief that iPads will continue to cannibalize Mac sales and sticks with his prediction of 5% year over year decline in Mac sales for the June quarter. Macs are currently responsible for less than 15% of Apple's total revenue. 

As for iPods, Munster's analysis of NPD data suggests that units are down 32% year over year, while the Piper Jaffray estimate suggests that sales are down 23% year over year on a global basis. However, as iPods only represent 2% of Apple's revenue, the overall impact of the sales decline is minor.

Source: Mac Rumours

iPhone screen recording app slips onto the App Store

An iPhone application that allows users to record their screens, including screen activity while using third-party apps on your phone, has managed to sneak onto the App Store.

xRec, which was published on Saturday and costs $1.99 on (iTunes), can record screen activity in its entirety. The software requires an active Internet connection to work and, according to tech site Giga (Google Translate), uses code from jailbreak app RecordMyScreen, which offers a similar feature set and user interface.

The app shows a red, pulsing bar at the top of the screen when it's recording, something that cannot be removed. Users also can record audio at various quality levels with the app. You can save the captured data to your camera roll or send it to other installed apps.

Screen recording is not something Apple provides to developers to add to their apps, let alone something that can record activity in other software.

The software, which Apple likely will remove, requires iOS 5. Its developer says it will not work with iOS 7, Apple's upcoming mobile operating system update.

This is not the first screen recording app to hit the App Store, but the capability to record activity from other applications is unique. iOS app UX Recorder also records on-screen activity, but it's limited to the front-facing camera and the Web browser built into the app.

Source: CNET

Government Officials Bring in Security Experts to Test iOS 7's Activation Lock Feature

After launching an investigation into the anti-theft practices of smartphone manufacturers like Apple, New York Attorney General Eric Schneiderman and San Francisco District Attorney George Gascón will today test how Apple’s Activation Lock feature holds up against determined thieves, reports CNET. 

First introduced at WWDC, Activation Lock is designed to prevent Find My iPhone from being deactivated, which keeps stolen iPhones from being wiped and reactivated. The feature is included in iOS 7, which is expected to be released to consumers this fall. 

Gascón and Schneiderman are planning to bring in security experts from the Northern California Regional Intelligence Center to attempt to bypass Activation Lock in order to gain access to an iPhone. The security team will also test the Lojack for Android software on a Samsung Galaxy S4.

 "While we are appreciative of the efforts made by Apple and Samsung to improve security of the devices they sell, we are not going to take them at their word," Schneiderman and Gascón said in a joint statement. "Today we will assess the solutions they are proposing and see if they stand up to the tactics commonly employed by thieves."

The two officials have pushed for greater anti-theft measures from cell phone manufacturers after a spike in mobile device thefts. While carriers agreed last year to develop a centralized database to track stolen phones, it has proven to be largely ineffectual. Both Gascón and Schneiderman have stated that they believe Activation Lock is an inadequate theft deterrent and Gascón has urged Apple to implement a "kill switch" that would permanently disable stolen iOS devices. 

The results of the Activation Lock investigation are expected to be released later today.

Source: Mac Rumours

iPhone 5S Production Will Reportedly Begin Later This Month

According to AllThingsD, a production ramp up of the next generation iPhone should begin around the end of this month, confirming a recent report from Jefferies' Peter Misek.

Misek believes that Apple started small batch production of the iPhone 5S last month, but with the company now gearing up for mass production, it appears to be making final preparations for a launch later this year.

A report from earlier today suggested that iPhone 5S supplies will be constrained at launch, as it is with many new Apple product releases, perhaps because of low yields on a new fingerprint sensor that is expected in the device. 

Some iPhone 5S prototypes have previously leaked, showcasing features such as a dual-LED flash and a slightly larger battery, as well as an A7 chip. Misek, for his part, believes that the 5S production ramp is in addition to one that's in progress for the rumored lower-cost iPhone. From AllThingsD:

 Interestingly, Misek says that iPhone production ramp up will follow one that’s already under way for Apple’s long-rumored lower-cost iPhone, a device he figures the company will price somewhere between $300 and $400 — without a subsidy. He estimates production plans at 25 million to 30 million units, split pretty much evenly across the 5s and its new lower-cost sibling. And he says the new entry probably won’t be competitive with the truly low-end handsets popular in emerging markets.

Last year, at roughly this same point in the July, we saw similar reports of increased production ahead of the release of the iPhone 5.

Source: Mac Rumours

Google chairman says relationship with Apple improving

During the annual Allen and Co media conference held in Idaho, Google chairman Eric Schmidt has revealed that the once very frosty relationship between Apple and Google is starting to improve. The two companies, which are simultaneously rivals and business partners, have been conducting “lots and lots” of meetings at often very high levels. According to the comments made by Schmidt,  Google’s Chief Business Officer Nikesh Arora has been leading many of the discussions.

Emphasizing the better relations between the companies, Schmidt said that the two are in “constant business discussions on a long list of issues.” He also praised Apple saying it was a “proud, well-run” company – as is Google. But that they are two very “different companies.”

Google’s relationship with Apple has been a real roller-coaster of a ride. At its high point Apple made Google the center of its online service offerings including search, maps and email. Eric Schmidt was even a member of Apple’s board. However when Google launched Android things turned sour. Jobs is quoted, in Walter Isaacson’s biography of the Apple co-founder, as saying, “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

After Schmidt left Apple’s board the relationship has been bumpy with Apple suing Google and Google’s partners over Android. Last year Apple tried to ditch Google Maps, which was – until then – the default navigation app on iOS and replace it with its own maps service. However Apple’s new map service wasn’t fully ready and caused lots of negative publicity for Apple. Earlier this month Apple also announced that it was dropping Google as the default search engine for Siri, instead it would use Microsoft’s Bing.

The initial benefits of an improved relationship between Apple and Google would probably be felt most by iOS users, who might see Google re-instated as the first choice of online services. However since Google now owns Motorola and the firewall between the two, which ensures that Motorola doesn’t get any special treatment, could be taken down if needed, it looks like Google and Apple will also remain both rivals and partners, in a complex but dynamic relationship!

Source: Android Authority